Managing Your Businesses Social Media Can Feel Great!

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Mary Williams is offering a series of six workshops covering the main social media channels & videos!

📣Hey there Nanaimo Small Business Owners, Join us – Informative, well-paced, WORKSHOP – INSTAGRAM 4 SMALL BUSINESS.  October 12th 5:30-7:00 pm 
BONUS: Attendees receive access to ongoing Social Media Consulting via ☎️ phone text face-time $90 – 2 Hours/Month

You’ll gain knowledge, confidence and an understanding of the value of an effective social media strategy for your businesses bottom line.

Workshops will consist of small, easy paced groups of 12 people.

These workshops are also helpful for those entrepreneurs who may want to outsource their social media.

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How to Measure Social Media ROI

Whether you already use social media for your business or are planning to – you’ll probably be asking yourself; how can I measure the return on investment (ROI)? To properly assess the ROI of your social media you’ll need to become familiar with a few basic analytics tools.

Social media is a real game changer when it comes to providing you with real numbers and statistics, as the data collected is based on hard facts. Social media platforms, like Facebook, Twitter, Instagram etc., monitor the various activities related to your site, such as: reach, engagement, shares, follows, likes, click throughs, etc. This data is available to you on your business and advertiser manager pages; understanding what it means and how to utilize it enables you to adapt your social media and advertising activities in very specific ways to achieve your desired business outcome.

This is very different from traditional advertising, such as radio, print and television; their data is based on assumptions and “sample audiences”. No one really knows if people looked at your ad on TV or in a magazine or newspaper; all you know is how many people bought the newspaper or watched the TV show that was shown when your ad was on. Social Media and Digital Marketing on the other hand, can show you exactly how many people saw your ad, how long it was displayed, who clicked on it and how many people bought your product following that ad.

Choosing the right social media channels for your business, placing the right advertisements and offering content that appeals to your audience are all important considerations you need to take to meet your objectives.

Social media marketing levels the playing field for small business owners, by enabling them to access a diverse range of affordable promotional and advertising opportunities to reach their current and potential customers easily.



Cedar Farmers Market

It’s Farmers Market Season

 Cedar Farmers Market 

Sundays 10-2  June-September

Just 15 minutes from Nanaimo – Impressive in so many ways!


An idyllic setting, grassy fields, country air, beautiful mountains in the background and friendly people directing you to a very large amount of free parking! Should be an even better year for the folks at Cedar Farmers Market, now that they have Krista their new Market Manager; friendly, social media savvy and full of energy! A relaxing vibe with vendors, who are more than happy to take the time to chat, answer your questions and share a few laughs.  Vibrant and busy but much less crowded than what I’m used to in the lower mainland;  having so much more space, certainly helps.


The local entrepreneur community is thriving here! From large and small and everything in between, some who shy away from social media because they want to remain small to those with a major online presence and bricks and mortar shops.  Accomplished artists and seasoned business professionals; all passionate about their product(s).

Many are Chief Cook and Bottle Washer………………an old English saying of my mum’s, it means they do it all.


Like, Susan Taylor of  Taylor’d Metals she’s the artist behind these unique, whimsical hand stamped metal designs and the marketer.

Love her sign below!


Which lead me to a local coffee brewmaster!

Misty Ridge Coffee Roasting Company  and another hilarious sign A family business, Grandpa roasts the beans and Grandma and Granddaughter do the selling!  They offer a variety of beans, including Arabica, Shade Grown Organic Beans that can be shipped to you within 48 hours of roasting; now that’s fresh!  They also offer their coffee to discerning local coffee houses and to the ever so happy customers here at Cedar Farmer’s Market.Misty Ridge Artisian Coffee

Beans  So Fresh, They Ought To Be Slapped






Loved the enthusiasim of this shore-side assistant, Tia, I think?

A great tag team; her husband catches the fish and she employs some “Catchy thematic sales techniques” Way to go Hub City Fisheries.       

There are a few of these  “You Gotta Eat Here”places too; Taco Revolution serving up mouth-watering, spicy pulled pork tacos!



For the more romantic types, there’s the stylish crocheted dresses, aprons, tops, capes and socks; that likely make fellow crocheters, a wee bit jealous!

You never know what you might come across or what you might learn when you enter the gates of a Farmer’s Market that you’ve never been to Herstory………………… I had the pleasure of chatting with the ladies who run the Cedar, British Columbia Chapter of the Women’s Institute.  They are part of a national organization that dates back to 1897; among other weighty achievements, Continue reading → Cedar Farmers Market

Wheelhouse Restaurant, Whitehorse Yukon

April 11, 2018 Up-date – the doors have closed rather suddenly to The Wheelhouse Restaurant in Whitehorse, Yukon which was awarded the 2015 Certificate of Excellence, by Trip Advisor; it is sure to please even the most discerning palette! A relaxing, stylish space, with a combination of contemporary décor and 1930’s era Yukon theme, that pays homage to the history of the Sternwheelers that plied the Yukon River.


Their Chef Rob Luxemburger and his creations have been featured in international magazines; they’ll dazzle your taste buds! The menu features unique cuisine, and many locally sourced ingredients, such as, from Arctic Char, Alaskan Halibut, Bison to international favourites, with a northern touch, such as,  Duck Confit, Rack of Lamb, Beef Tenderloin and hand-made Gnocchi.  Try to save room for their delicious dessert’s like the Bean North Coffee Creme Brûlée.

A Casual Elegant dining experience on the waterfront in Whitehorse, created by Owner, Art Webster, a former Minister of Tourism, Yukon. He and his Assistant Manager, Cassandra Stuart and all of the experienced serving staff know how to please their customers. They will ensure that your dining experience will not only satisfy your taste buds, but also your visual and auditory senses. You’ll enjoy listening to their carefully selected background music, representing the best from the past and present, while taking in the panoramic beauty of the historically significant Yukon River.

Just say Mary sent you!

Williams Sisters Whitehorse Solstice Tour

Williams Sisters Whitehorse Solstice Tour

A weekend in Yukon is just a tease for your taste buds

A week is a delicious appetizer

Two weeks are a gourmet meal


 YVR Vancouver Airport

You will be pleasantly surprised with the generosity of Air North,  the magnificent beauty of the Yukon and the warmth of the people #flyairnorth

Awarded Best Marketed Northern Business in the 2015 Frozen Globe Awards Air North          

Continue reading → Williams Sisters Whitehorse Solstice Tour

Why do they call Nanaimo “The Harbour City”?

Sunny Sunday in Nanaimo

The Harbour City

Tourism Nanaimo

The bright citizens of Nanaimo had the foresight to create a multi-use harbour many years ago and obviously have made a great success of it. The harbour offers breath-taking views and provides for industry, business, tourism and public enjoyment.  If you want more details about some of the challenges they faced, have a look at a YouTube piece created by Gary Prendergrast

The people of Nanaimo really do celebrate their harbour!

They have thought of every type of user, from boaters, to paddlers, joggers, and strollers, (both types), to those of us who also like to sit on the terraced waterside stairs and dip our toes in the ocean. For the little ones, there is an elaborate kids park.  Nanaimo’s picturesque, harbour sits on the shoulders of the revitalized downtown core.

A meandering pathway runs along the harbour, where you can enjoy many gastronomic seaside delights like; The Best Fish and Chips,  3 years running at Trollers Fish and Chips, literally floating on the dock! or quench your thirst with a cold beer or refreshing glass of wine at the Lighthouse Bar and Restaurant and watch all the seafaring activities of the seagulls, boaters.  And what seaside visit would be complete without some Ice Cream or Gelato or a cuppa tea, with what else a Nanaimo Bar.

After all this,  you might need a walk! Enjoy a little boat time yourself; just jump on the walk on ferry, to New Castle Island. There you can enjoy, camping, a gentle 2-4 km hike, go for a swim in the ocean, ride your bike…….. sans cars! 

Another adventure awaits, with a visit to the Dinghy Dock Pub, a short ferry ride over to Protection Island, all accessible from the harbour in Nanaimo.

Spectacular views looking at the City of Nanaimo
Spectacular views looking at the City of Nanaimo

Prince of Wales Hotel – Niagara on the Lake

The Victorian Era in all it's Splendor
The Victorian Era in all it’s Splendour

If you love the Victorian Era and all it’s splendour, you’ll truly enjoy this “High Tea” especially over Christmas!

The tea is held annually at one of Vintage Hotel’s properties the Prince of Wales Hotel in Niagara-on-the Lake, Ontario, just 30 minutes from Hamilton.  The parlour is an elegant room, festooned with lavish Christmas decorations, sure to please any Victorian Era fan!  The air was filled with the scent of  aromatic teas from around the globe and the tables were bursting with delicious  traditional afternoon tea, deserts.

Victorian Tea

My sister and niece brought me to here just before Christmas; what a wonderful  surprise for me, a Victorian Era lover!  This experience would make a lovely gift if you had relatives or clients in the area, especially if they enjoy feminine experiences like this.  The hotel has a spa that my niece had the pleasure of experiencing during a recent weekend stay with her gal pals, they thoroughly enjoyed themselves.


I look forward to my return in the summer, to take in the

Shaw Festival and maybe a bit of Spa time

Follow me, to view the next newsletter, featuring Special Offers for the Spring and Summer months.

I am sure that you and your pals will love them!